APRIL 16, 2012
AUTHOR: NICK CARBONE
FEATURED IN: TIME
This article discusses that the Part II KONY 2012 Video was not a hit compared to the first video. Although the first video was the most popular viral video so far, this video was released April 5 2012, and within only one week, it has only hit approximately 1.6 million views. This goes to show that our generation has a very short attention span, and we are always looking for something new to catch our interest, and this author believes that Kony 2012 is old news.
I tend to agree with the opinion of the author. Although the second video had good intentions, I do believe that our young generation has a very short attention span and that we never stick to one topic for very long. We go through trends very quickly and if something is not in the spotlight, we will no longer pay attention to the issue. I think that Invisible Children should try another marketing attempt to get the awareness across, since their first video beat all of the records.